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MediaFOR IMMEDIATE RELEASEATTENTION BUSINESS AND TECHNOLOGY EDITORS
CONTACT: Julie King
ADD A SMARTER SEARCH ENGINE TO YOUR SITE Stouffville, ON, Feb. 9, 2000 – Zimbaya, Inc. unveiled the next step in the evolution of search engine software today as they introduced Polarseek, a new software program designed to help online publications, organizations and portal publishers take a smarter slice out of the web. The Polarseek engine is designed to help organizations create smarter search engines that index the best online content for specific industries or topics. The program accomplishes this by combining the quality of a human directory with the power of a search engine. The end result: a smarter search engine that can flexibly index a directory of websites. By helping organization easily and affordably create vertical portals, Polarseek will be a powerful tool for organizations looking to take advantage of the anticipated gains in advertising revenues directed to the main vertical portals and niche sites, as outlined recently by Forrester Research, Inc. Behind the power of Polarseek is a simple interface that makes it easy for web teams to build and maintain a custom index. The interface was designed from an editorial perspective, allowing content developers to easily control the way individual entries are indexed. This puts the power in the hands of the team maintaining the engine, who can control the indexing of individual entries. One of the things that makes Polarseek unique is that the concept was developed by an online editor, and implemented by software specialists. Responding to the need for a deeper index on the CanadaOne.Com website, an online hub for Canadian entrepreneurs, the Polarseek engine was developed to enhance the website's directory of 'best of the web' Canadian business links. Securityspace.com, a soon-to-be-released Internet security portal, will also use the Polarseek engine. Polarseek is a competitively priced package that is available as a service or product. Watch for the launch of this exciting new search engine tool on both CanadaOne.Com and the upcoming SecuritySpace.Com website in Spring 2000! Zimbaya, Inc. is an innovative software company specializing in Internet software and turnkey web development. --30-- For more information please contact Ying Chan (905) 331-2260 or Julie King (905) 888-0002.
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